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Fun & Impactful Latino Facts

1. We’re the largest ethnic minority in the U.S.
There are over 63 million Latinos in the U.S. today—that’s nearly 1 in 5 Americans! (Pew Research)

2. The Latino population is still growing—fast.
Latinos accounted for over half of all U.S. population growth in the last decade. That’s momentum.

3. We’re young, vibrant, and ready to party.
The median age for Latinos is 30, compared to 41 for non-Hispanic whites. Translation? We're planning more weddings, quinceañeras, and celebrations for years to come.

4. Latinas are leading the charge.
Latinas are the fastest-growing group of entrepreneurs in the U.S. and are increasingly becoming decision-makers in households—and yes, in wedding planning too.

5. We’re not a monolith—we’re a mosaic.
The U.S. Latino community includes people from more than 20 countries, each with unique traditions, food, music, and yes—wedding customs.

6. The spending power is massive.
U.S. Latinos have a spending power of $3.4 trillion—that’s larger than the GDP of most countries. We’re not just attending weddings—we’re throwing big ones.

7. Bilingual & bicultural = trendsetters.
Latino Millennials and Gen Z are often bilingual and bicultural, setting trends in music, fashion, food, and yes—event aesthetics.

“So if you're not embracing Latin culture in your events, you're not just missing the flavor—you’re missing the future.”